PURE by Jasaco
About us
🌿 PURE by Jasaco | Silk flowers | Artificial plants |
OUR FLORAL STORY
In 1989, Jasaco found its roots under the leadership of Marcel Jansen, focusing on wholesaling PU foam for both floral arrangements and funeral tributes. Today, the legacy continues with the second generation with Pieter and Bente Jansen. With over 35 years of experience in the world of artificial flowers and plants, we've taken a step further and evolved into a love brand that's set to captivate your heart: PURE 🌸
Our mission is simple, yet profound: "Flowers make the world go round”. We've poured our heart and soul into creating breathtaking creations, adored by florists, stylists, gardeners, and professionals alike. Our extensive collection of exquisite artificial flowers and plants forms the cornerstone of PURE's charm.
Behind the scenes, our logistical operations and high service levels apart. PURE by Jasaco is not just a local gem; we enjoy a formidable international standing in the realm of silk flowers and artificial plants. Our streamlined system, meticulously crafted over the years, propels us to the forefront of this industry.
Today, we stand strong and proud on the global stage, bringing the magic of artificial flowers to professional floral enthusiasts around the world.
At PURE by Jasaco, we don't just sell artificial flowers and plants; we craft moments of beauty, inspire creativity, and share the enchantment of nature with the world.
Join us on this extraordinary journey where flowers truly make the world go round. 🌎
#PURE #PUREFlowers
Products & services
NEW! PURE Bouquets
PURE Bouquets Ready to sell. Designed to impress. Our PURE Bouquets were created in response to a clear request from you — our customers. You were looking for a solution that is quick, beautiful, and immediately ready to sell. So we got to work. Today, we proudly present a beautiful collection of ready-made bouquets that not only look stylish, but also perfectly meet the needs of retailers and interior professionals. Each bouquet is carefully composed by our own PURE Floral Designer, where every flower is thoughtfully selected and arranged to create a stylish and harmonious whole. The result: bouquets that are ready to sell, style, or display instantly. Why choose PURE Bouquets? ✓ Hand-tied for a natural look Each bouquet is assembled by hand for a realistic, organic appearance. ✓ Order per piece No minimum order quantity — maximum flexibility. ✓ Ready to sell immediately Perfect for quick turnover and easy in-store presentation. ✓ Premium packaging Each bouquet is delivered in a sturdy, elegant gift box. ✓ Designed by our PURE Floral Designer Professionally composed for a perfectly balanced look. Individually packaged All PURE Bouquets are carefully packed in a sturdy and stylish gift box. Perfect for fast and effortless retail sales, with no additional work required in-store. Available in two finishes Our bouquets are available in: Real Touch flowers — for an exceptionally natural look & feel High-quality silk flowers — durable, elegant, and timeless PURE Bouquets The perfect balance between convenience, design, and sales potential. 💐
PURE Silk Flowers Fall/Winter '26 Collection
We are PURE by Jasaco. Designer, importer, and wholesaler of artificial flowers, plants, and trees – with over 35 years of experience and a boundless passion for flowers. 🌸 PURE is the premium label of Jasaco (Jansen Sales Company), a Belgian family-owned business based in Lummen. Since 1989, we have been designing, importing, and distributing high-quality artificial flowers, plants, and trees for professionals across Europe and beyond. With more than three decades of expertise and a passion for timeless design, PURE by Jasaco offers refined, long-lasting décor solutions for florists, garden centres, interior designers, retailers, and hospitality professionals. Our collections stand out for their natural look, tactile quality, and elegant colour palettes — curated internationally and enhanced through in-house product development and trend forecasting. At PURE, we believe that “flowers make the world go round.” Our mission? To bring the magic of nature into every space — maintenance-free and always in bloom. We inspire creativity, elevate interiors, and create lasting moments of beauty. Join us on this extraordinary journey, where flowers truly make the world go round. 🌎 #PURE #PureFlowers #Flowersmaketheworldgoround
PURE Artificial Plants & Trees: Fall/Winter '26 Collection
PURE Plants Discover the unmatched beauty of our artificial plant collection, where craftsmanship and natural allure converge. Each artificial plant in our range is infused with meticulous details and lifelike features, from refined leaf textures to realistic color variations. Carefully crafted to mimic natural beauty, each artificial plant seamlessly fits into any space, from homes to commercial environments or events.
NEW: PURE Real-touch Collection
PURE Real Touch Collection. Where silk flowers become almost indistinguishable from real ones Some flowers are not only meant to be seen — they are meant to be felt. With PURE Real Touch, we introduce a premium collection of silk flowers that almost completely blurs the line between artificial and natural. Thanks to a special coating and refined finish, these flowers feel surprisingly natural — soft, flexible, and almost identical to real blooms. The result? Flowers that are not only visually stunning and highly realistic, but also convincing to the touch. What makes the PURE Real Touch collection special? Exceptionally realistic finishing Every leaf and bloom is crafted with remarkable attention to detail. Special Real Touch coating Creates a natural texture that feels almost identical to real flowers. Visually almost indistinguishable from real Even up close, it is difficult to tell the difference. Premium materials and high level of detail Developed to offer a refined, high-end appearance. PURE label – premium look & feel A collection designed for customers who expect the very best. Real Touch is an experience PURE Real Touch flowers truly reveal their quality when you hold them in your hands. That’s why we invite you to discover this collection for yourself in our showroom or during TRENDZ/Showup.
