Tips & Tricks

For successful participation

Get the most out of your participation!

When you participate in a trade event, a lot comes your way. Beforehand, you need to prepare some things and invite your clients. During the event, you want to get as much out of your event participation as possible. And after the event, of course, you want to follow up with the visitors you have spoken to in the best possible way. In short, you have a lot to deal with. On this page we have listed everything for you. At the very bottom of the page you will also find a checklist and an overview of important deadlines.

1. What makes you unique?

What makes your company unique? What makes your product different and more innovative than those of your competitors? And why should potential customers choose you?

2. What's included in my EasyGo marketing package?

Part of your participation in an Easyfairs event is the EasyGo package. This package helps you get in touch with more potential customers. Through digital marketing technologies such as My Easyfairs, the Smart Badge reader and the Visit Connect web application, we make your event even easier.

There are three different packages: EasyGo Leads, EasyGo Plus & EasyGo Premium. Have you forgotten which one you signed up for?
Then check your participation confirmation in your email or login to My Easyfairs and view your package under your participation.

No matter which package you have, EasyGo makes lead generation and follow-up easier. Here is an overview of all the components.
To upgrade your package, go to My Easyfairs, manage stand and then go to ‘View Packages’ at the top. Request a quote here or contact your sales contact.

3. How do I make my booth look attractive?

There is a lot involved in preparing your booth. Therefore, we have made it a lot easier for you and here you will find an overview of the most important points and deadlines. In addition, check out the participant handbook for more details and watch the video for more tips & tricks.

4. How to stand out

In this video, we talk about the experience you want to give visitors to your trade show booth. You’ve probably attended trade shows in the past. And you’ll probably remember: there are always a few trade show booths that stand out more than others.

5. The Stand personnel

After making your booth attractive, in this video we talk about another important part: your booth staff.

6. How sustainable can you make your booth?

What measures can you take to reduce your ecologic footprint during the event?

7. Here's how to promote your participation

Promoting your participation and organization is simple. The video on the right explains it all exactly step by step for you.

Participation in this service is easy. You upload the contact list (max. 2000 addresses) in our secure environment in My Easyfairs and then we provide a professional and personal invitation with your company name on it.

Once you have logged into My Easyfairs you can enter your company information if you had not already done so. Once that is all filled in you will be directed to the page where you will get an overview of all the possibilities to complete your profile. Here you can add products, innovations, news items and vacancies.

We have ready-made marketing material (available around the time the registration portal goes online) for you to download in My Easyfairs. You can use this marketing material 1-on-1 in for example a newsletter, social media or mailing.

8. Time to follow up on leads

After the event, it’s time to contact all the people who wanted to know more about your company and products.

9. Get more visibility by optimizing your company profile

After the event, it’s time to contact all the people who wanted to know more about your company and products.

As a first step, fill in all the basic information about your company. In addition, write a piece of text about what the visitor can expect from you as an exhibitor.

With an EasyGo Plus or Premium package, you also have the option to upload your logo.
As a final step, don’t forget to add the company category.

You can easily view your own profile through our website.

Via participants, you can find your own profile and what it looks like in alphabetical order.

10. Welcome more visitors to your booth by using the Invitation Service

No business cards and everything in a digital overview! Easyfairs has developed the Smart Badge reader and Visit Connect specifically to capture leads in a sustainable and efficient way during an event.

We offer 2 digital options to capture visitor information instantly. The Smart Badge reader and Visit Connect are designs to easily capture visitor information.

Easygo is a service package based on the latest developments in digital marketing technology.
It is part of Easyfairs’ standard offering, but you can choose one of three packages that best suits your objectives.

Visit Connect is online environment that you can access on your smartphone or tablet. With Visit Connect, you can easily collect information from visitors to your booth. By scanning the visitor badge with the tool, you will receive all the data you need for lead tracking.

  1. Do I know how many Smart Badge readers are in my package?
  2. Have I placed my Smart Badge reader prominently at the booth?
  3. Have I briefed my employees on how the reader works?
  4. Do my employees have the Visit Connect Internet page open?
  5. Do my employees all have their own profiles for Visit Connect?
  6. If you have any questions, our Exhibitor Activation department is ready for you.

11. Increase the number of leads by making maximum use of Smart Badge technology

During the event, you digitally collected leads with the Smart Badge reader and Visit Connect. Of course you would like to follow up on these leads. In this video we show you how you can easily receive, download and follow up your leads.

During the dismantling, our team will come and collect the pole with your Smart Badge reader from you. After collection, they will read the reader and prepare the lead list for you online.

12. Qualify your leads with Visit Connect

The leads from Visit Connect are visible to you directly in the Visit Connect Web browser.
The leads from the Smart Badge reader you will only get after the event when the reader is returned.
You will then receive an email from us in which you can download your leads in the My Easyfairs environment.

13. Why do you need two lead generation tools?

The use of the Smart Badge reader is initiated by the visitor. This is because the visitor decides whether or not to hold their Smart Badge against the reader. Visit Connect is initiated by the exhibitor. During a conversation, you can determine if the visitor could be a potential customer. You can then scan the Smart Badge with Visit Connect.

14. Checklist and important deadlines


Make sure you have entered the correct company name and that you have registered all your booth crew.

Make sure all your print work has been delivered to us and that you have provided your booth floor plan for electricity etc.

Make sure you have submitted your booth design to us for approval to our Event Services department for approval. In addition, we would also like to know if you need storage or forklifts.

Make sure you have arranged and passed on everything regarding furniture.

There are several options for your booth. We can help you take care of it and otherwise receive information about the booth. You can send this to our Event Services department.

Have you thought about the design of your booth? Have you thought about where you want to place the Smart Badge reader?

Have you read through all the practical information and prepared properly? If not, you can read it again at practical information at for exhibitors.

Important deadlines

Invitation service
20 November 2023
My Easyfairs profile completed
8 December 2023
Print work delivery
8 December 2023
Passing on furniture preference
1 July 2023
Deliver booth design to Event Services (
8 December 2023
Deliver booth floor plan to Event Services (
8 December 2023
Expiration of early bird rate webshop
15 December 2023
Webshop closure
3 January 2024 17:00 h
Register booth crew
8 January 2024
Storage and transportation request
8 January 2024
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