SCENTS
About us
SCENTS – Premium Home Fragrance Distributor
SCENTS is the go-to partner for high-end home fragrance brands in the Benelux.
As the exclusive distributor of leading brands such as Yankee Candle, WoodWick, Chesapeake Bay, Millefiori Milano and soon an exciting new brand, we bring atmosphere and experience to stores in the mid- and high-end segment. Discover our range of scented candles, diffusers, and laundry perfumes, and get inspired by the latest fragrance trends. Together, we create scent experiences your customers won’t forget.
Visit our stand to discover new collections, new brands (!) and attractive trade fair offers!
Products & services
Yankee Candle
Yankee Candle® has a new look Over the past months, Yankee Candle® has introduced a renewed visual identity that perfectly aligns with today’s market. As of September 2026, this new brand identity has been fully implemented and is now visible across the market, including updated packaging, in-store presentation, and brand communication. The refreshed look gives Yankee Candle® a more modern, consistent, and powerful presence, while maintaining the trusted quality and recognizability the brand is known for. Curious about what this means for your store, or interested in selling Yankee Candle®? Visit us at booth J32T. We would be happy to show you the renewed collection and explain how the new brand identity can strengthen your in-store presentation. You can also contact us via +31 (0)499 460 603 or service@scents.nl.
WoodWick
Crackles as it burns. That is WoodWick® in one sentence. But WoodWick® is so much more than that. Since 2006, the brand has been delighting the senses with refined, elegant designs and a wide range of carefully crafted fragrances. By combining natural materials, premium craftsmanship, and an innovative wick design, WoodWick® candles have become an iconic premium brand within home fragrance. In 2026, WoodWick® introduces a new, modern look and an optimized assortment, ensuring the brand aligns even better with current market and consumer trends. As of September 2026, this transformation has been fully implemented. We can’t reveal everything just yet, but one thing is certain: something beautiful is coming. Curious about the future of WoodWick® and what this means for your store, or interested in selling WoodWick®? Visit us at booth J32T. We would be happy to update you and give you an exclusive sneak peek. Or contact us via +31 (0)499 460 603 or service@scents.nl.
Millefiori Milano
Fragrance and design in one — that is what has set Millefiori Milano® apart for years. In 2026, the brand has been fully renewed. With a fresh, modern and more luxurious look, Millefiori Milano® perfectly aligns with contemporary style, while maintaining the Italian elegance it is known for. The collection has been carefully refined and developed with great attention to detail. What we can say: Millefiori Milano® has become more timeless, consistent and even more appealing to the modern consumer. An evolution you have to see, feel and experience. The assortment includes reed diffusers, laundry fragrance, fragrance oils and car fragrances — perfectly suited for every interior and moment. Curious about what this means for your store, or interested in selling Millefiori Milano®? Visit us at booth J32T for an exclusive first impression. We would be happy to tell you more about the collection and opportunities. Or contact us via +31 (0)499 460 603 or service@scents.nl.
Chesapeake Bay Fragrance
Discover the renewed Chesapeake Bay Fragrance™ — where scent meets mood and wellbeing. Inspired by the uplifting feeling of being near the water, Chesapeake Bay Fragrance™ believes in the power of fragrance to spark memories and evoke moods. Each scent is expertly crafted with the signature Spindrift Accord™ — an exclusive olfactive element designed to capture the refreshing and calming essence of the Chesapeake Bay. With a fresh visual identity and a refined assortment, Chesapeake Bay Fragrance™ has been fully repositioned for today’s market. The collection combines natural-inspired designs with mood-evoking fragrances that help consumers relax, unwind, and find balance in their daily lives. The candle designs are inspired by the organic beauty of sea glass, shaped by ocean waves, and finished with an embossed lid featuring the iconic blue heron — a symbol of grace and resilience. Curious about the new branding, full assortment, or interested in partnering with Chesapeake Bay Fragrance™? Visit us at booth J32T. We would be happy to tell you more about the renewed collection and opportunities. Or contact us via +31 (0)499 460 603 or service@scents.nl.
Max Benjamin
Max Benjamin stands for timeless luxury, refined fragrances, and authentic craftsmanship. From the Wicklow Mountains in Ireland, all candles, diffusers, and gift sets are handcrafted using natural wax, high-quality fragrances, and sustainable materials. The result: pure, soft, and characterful scents that transform any space. At Trendz, we present our latest collections alongside our bestsellers — loved by premium lifestyle, floral, and interior stores. With their elegant design, strong repeat purchases, and luxurious packaging, Max Benjamin products are ideal for retailers seeking quality and a distinctive assortment. Curious about what Max Benjamin can bring to your store, or interested in selling the brand? Visit us at booth J32T. We would be happy to tell you more about the collection and opportunities. Or contact us via +31 (0)499 460 603 or service@scents.nl.
Danny The Dog
Danny the Dog® is the brand for car fragrances with character. With iconic designs and surprising scent experiences, this brand turns every drive into something special. The collection features bold, humorous air fresheners that are not only functional but also bring a smile — perfect for consumers who want something extra on the road. During the trade show, we will give an exclusive first look at how Danny the Dog® is evolving as a distinctive lifestyle brand within the car fragrance category. Bold, creative, and full of personality. Curious about the collection, the story, or what Danny the Dog® can bring to your store, or interested in selling the brand? Visit us at booth J32T and discover the brand that makes driving more fun. Or contact us via +31 (0)499 460 603 or service@scents.nl.