EasyGo is part of Easyfairs’ standard offering. A service package with a wide range of marketing tools based on the latest developments in digital marketing technology. As an exhibitor, EasyGo allows you to get even more out of your trade show participation and makes it even easier for visitors to gather relevant information during their visit.

For the exhibitor

For the exhibitor, EasyGo increases online visibility prior to trade show participation and following up on leads after the show has never been easier. Exhibitors have a choice of four EasyGo packages. A suitable package for everyone that matches the trade show objectives. Prior to the trade show, the exhibitor fills out an online profile in My Easyfairs with company and product information. The information from this profile is shared after the trade show with visitors who have shown interest during the event. The more extensive the profile is filled in the run-up to the trade show, the more interesting information is shared with potential new contacts.

For the visitor

For the visitor, the advent of EasyGo makes it easy to scan the stands of interest with the visitor badge they receive upon entering the event (Smartbadge technology) and after the visit, the visitor will receive all the information of the scanned stands directly in the mailbox. For you as an exhibitor, it is therefore important to fill out your online profile in My Easyfairs in as much detail as possible. Even when there is no face-to-face conversation on the show floor, the advent of EasyGo allows relevant information to be exchanged, making lead generation never so easy.
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