Single Flowers is natural and environmentally conscious perfume in a new, creative and more personal way. Single Flowers is a Danish-manufactured perfume collection consisting of 40 different perfumes so far, in cream form, which you can mix or layer directly on the skin. Our entire concept is based on transparency and a love for natural perfume, perfume ingredients and compositions. We want people to take perfume personally and create their own unique perfume blends or simply see the beauty in wearing a single flower as a perfume.
Each perfume/tube have an describtion of each perfume’s ‘best mixing friends’, so there is guidance for both customers and store staff. The perfumes are color-coded by scent families and can be mixed based on the colors with the help of the scent wheel (can be compared to the color wheel when mixing colors – mix to the sides and across). However, you can also choose to consider the perfumes as aromatherapy/functional perfumes since they are natural and just enjoy the single flowers.
We appeal to the customer’s desire to collect, which creates return visits to the stores – and we can see it works when we talk to customers and retailers, as we have a lot of repeat sales. This is also the reason why we have priced reasonably from the beginning (recommended retail prices 17 – 23 euro) – with a few perfumes you get countless combinations. If you combine all 40 perfumes, you will be able to mix millions of different perfumes.
Our products and our displays are all made of enviromental friendly materials. The tubes are made of approved recycled aluminium, Packaging is made from recycled and FSC paper. Our displays are made from FSC approved residual wood from a Danish children’s furniture production. The displays are painted with food approved oil. At Single Flowers we believe that nature has already created the best for us and our entire concept is built on respect for body, soul and planet.
